Open Graph and Twitter card tags

 We are now using Open graph tags to enhance SEO for most of our web pages

We are using open graph tags so that search engines will have a better understanding of the content of the website. They also make the visuals really appealing on social media networks such as facebook and twitter.

They show a card with an image, title, and description. This increases the chances of being clicked when encountered. They give you a glimpse of the content you are about to see beforehand allowing users with genuine interest in the content to engage and probably convert.

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